Each engagement has its own memory. Briefs, past campaigns, client feedback, invoices — all scoped, all searchable, all separate. New hires ramp by asking the brain instead of chasing senior staff.
“A junior lands on Monday. Instead of the usual two-week ramp-up, they open Cortex for their first client and ask "what's our approach for Acme?" Brand guidelines, past campaigns, client preferences surface. They ship a first draft by Wednesday.”
Four specific workflows — not the glossy marketing version, the one-hand-on-keyboard version.
A new team member joins the Acme account. Normally: 3 days of reading.
You have 12 active clients. Deadlines slip when nobody remembers them.
A client asks "what was that idea we loved six weeks ago?"
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